Art + Culture

Creativity Takes Shape

The Foundry is where bold creativity and daring ideas take shape. In the core of the Sweetheart City, The Foundry is a work of art in its own right providing a strong foundation for the revitalization of Loveland’s historic downtown.

Project developers chose The Foundry as the name for a sweeping redevelopment of nearly three city blocks in southern downtown Loveland. The name reflects how Loveland has risen as a showcase for art, especially sculpture, and celebrates the foundries who cast the many art pieces here and around the world.

Three empty city blocks have transformed into a movie theater, apartments, hotel, retailers, and parking to support the increased activity coming to the new epicenter of entertainment in downtown Loveland.

'Loveland has risen as a showcase for art'

The anchor of the $75 million project is a large public plaza between the buildings with outdoor walkways and seating turning Downtown Loveland into a true entertainment destination for visitors and locals, alike.

With outdoor walkways, seating, and ample space for programming, The Foundry is the new epicenter of entertainment and desirable location to live, work, and play in the core of the Sweetheart City.

The Foundry aligns with the City of Loveland’s vision for the revitalization of the historic downtown region by helping to create a catalytic effect that propels economic and social vitality. The project includes a 102-room hotel and 43,000 square foot central community plaza.


 The Foundry: BEFORE

The Foundry: AFTER

'Mural of Devil's Backbone, HeARTs wrap The Foundry garage'

A vibrantly colored image of the Devil's Backbone rock formation with the native-Coloradoan black-capped chickadee and a wanderlusting young girl painting one of Loveland's iconic HeART sculptures with images of a mountain are the two scenes that now wrap The Foundry garage on its Second Street and Lincoln Avenue sides, respectively.

Japan-based artist, Daas, titled his design "My Favorite Things," and the mural is covered by a clear coating that will protect it from the impacts of UV rays.