Loveland Holding Its Own in Competition for Hotel Guests

Loveland Holding Its Own in Competition for Hotel Guests

Loveland’s lodging tax revenue has stayed essentially flat the past two months, but the head of visitor services for the city says she’s happy with how Loveland’s hotels are handling a surge of competition.

“In the last six months, we’ve had 400 hotel rooms enter the market, and half of those have been in Johnstown and Windsor,” said Cindy Mackin, visitor services manager for Loveland. “I’m surprised that we’re doing as well as we are.”

In five of the first seven months of the year, revenue from the city’s 3% lodging tax has been lower than collections from the same months of 2018, or it has been basically unchanged. Even so, revenue is running 4% ahead of last year at this point, according to a monthly report from Mackin’s office.

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